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Women are most addicted to Facebook

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Its known that women are more social than men and here is a new study just to prove it.

The study, commissioned by Rebtel, looked at the online habits of a group of 2,361 U.S. adults.

For those internet users who chose to communicate with family, friends and work colleagues other than in-person, women led the way in choosing social media as a means of staying in touch.

In fact, 68 per cent of women chose to use social media to stay in touch with family, compared to 54 per cent of men. When it came to contacting friends, the figures were 60 per cent compared to 42 per cent, and for colleagues, the number was 34 per cent compared to 22 per cent.

This translates to around 163million women choosing to communicate via social media compared to 117million men.

When women were given the option to pick one way of staying in touch with friends, family and colleagues – besides in-person – more women chose social networking than men.

So much so that women were twice as likely to choose social networking as a way to stay in touch with colleagues than men.

Women were much more likely to avoid the phone to speak with colleagues than men were – 28 per cent of women choosing the phone compared to 37 per cent of men.

‘Our findings show that men tend to lag behind women when it comes to communicating with others through social media, which debunks other recent studies that suggest that men are more savvy networkers between the sexes,’ said Andreas Bernstrom, CEO of Rebtel.

The data contradicts a LinkedIn study in June that found, according to their ‘Networking Savviness Index’, men to be better at social networking than women.

The new study falls in-line with comScore research last year that showed 75.8% of all women online visited a social networking site in May 2010 versus 69.7% of men – and that those women spent longer on those sites than men.

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