Recession No Damper on Americans’ Vacation Travel Plans

The recession is apparently not deflecting consumers’ vacation travel plans this year, according to findings from a national study conducted recently by a research team led by Nancy McGehee, associate professor of hospitality and tourism management at Virginia Tech’s Pamplin College of Business.

Survey respondents were asked how the current economic situation might affect their likelihood to travel for pleasure in general this year. Nearly half — 49.4 per cent — reported that the economy would have no impact, while 35 per cent indicated they would be less likely to travel. The remainder — more than 15 per cent —reported that they would be more likely to travel.

“An interesting trend seemed to emerge,” McGehee said, when respondents were asked why. “Those who reported no impact explained that their travel experiences were very important to them, and many other luxuries would be foregone before they would give up those plans. Of those who reported that they were more likely to travel, several indicated that they were on fixed incomes and that low gas prices and bargains currently available in the travel industry were to their benefit.”

Respondents who indicated no change in their travel plans were evenly split along gender lines, she said. “However, many more women than men — 58 per cent women versus 42 per cent men — reported that they would be less likely to travel due the economy.” The survey was sent to 2,500 people in 48 states. Responses were received from more than 800 people in 44 states, resulting in a 32 per cent response rate.

The travel survey is part of a larger study on sustainable tourism that McGehee and her fellow researchers are conducting for the National Park Service. McGehee’s co-researchers on the project are John McGee, a geospatial extension specialist at Virginia Tech’s Department of Forest Resources and Environmental Conservation, and Jeff Hallo, Cari Goetcheus, and William Norman, all of Clemson University.

Virginia Tech’s nationally ranked Pamplin College of Business ( offers undergraduate and graduate programs in accounting and information systems, business information technology, economics, finance, hospitality and tourism management, management, and marketing. The college emphasizes the development of ethical values and leadership, technology, and international business skills. Its centers focus on business leadership, business diversity, electronic commerce, forest industries, organizational performance, and services innovation. The college is committed to serving business and society through the expertise of its faculty, alumni, and students. It is named in honor of alumnus Robert B. Pamplin, the former CEO of Georgia-Pacific, and businessman, philanthropist, and alumnus Robert B. Pamplin Jr.

Read more about Nancy McGehee’s tourism research at the following links.


News release on sustainable tourism:

Research magazine story on volunteer tourism:

2 Responses

  1. 123aquatropicalfish123 says:

    cool article thanks for shAring

  2. A related area of research you might consider is the preferential travel utilization of eco-friendly accommodations/sustainable tourism. Fortunately, this has become much easier to implement with the advent of websites specific to that purpose.

    One such dedicated “Green” web site,, is helping to make environmentally friendly
    lodging easy to find and book. is currently the most frequented online booking site for “Green” lodging ( Over
    3,500 of the properties listed are environmentally friendly and have been awarded the Green Eco-Leaf Rating.

    The eco initiatives of the property are listed clearly, and users are encouraged to contribute “Green”
    Reviews and environmentally rate the hotels they visit.

    It’s like Tripadvisor – Facebook – Travelocity all together in one site for the environmentally conscious traveler.

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